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The Dusi Canoe Marathon and your business

By ianwebster, 27 February, 2014

I watched the first few hundred boats through the second weir of the iconic Dusi Canoe Marathon a couple of weeks back. It’s a good place to be — the paddlers are still fresh and full of energy for their three-day journey, and they are close enough together for one to see plenty of action as they shoot through the narrow channel.

Here are five valuable business lessons I learned as I watched from the sidelines:

  • Steer the boat
  • Don't let go
  • Hold on to your paddle
  • Keep a repair kit handy
  • Know when to portage and when to paddle (keep your eye on the prize)

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