I am now live on Youtube: Deon Binneman presenting at the Institute for Internal Auditors Conference 8 May 2016 – a Stakeholder Reputation Management Overview.
A company’s reputation is its most important asset and yet, also its biggest risk. International studies show that as much as 63% of the market value of an organization can be attributable to its reputation. An Organization derives its reputation from the way it’s performance, actions and behavior is perceived by stakeholders. Stakeholders perceptions influence stakeholder decisions and actions and are in turn influenced by the relationship building, communication and engagement practices of an organization.
To develop and build reputational capital organizations should pay careful attention to perceptions and how they manage the relationships with their various stakeholders.
This overview presents some answers.