Most of us, searching for customers and trying to make a great first impression, pay a lot of attention to our ‘front of house’, whatever that might mean in our particular enterprise. It might mean spotless cutlery, bright uniforms, polished floors, or friendly greetings.
But our real ‘front of house’ is a place we seldom visit, although it’s where most of our customers find us and make up their minds about us. It is, of course, our website.
Often written in a hurry by part-time writers, what finds its way onto our front pages, giving customers and clients their first view of our business, is not always the professional image we would like to convey.
For examples and three suggestions read on .