Confirmative action is a marriage of action and continuous improvement for results within a business. It’s racially neutral and not of a discriminatory nature. This is purely a drive, a positive mindset to achieve success of all role-players in the business. It’s accountability from all employees for the duties assigned to them plus the accountability for their responsibility to ensure that the business excel to greater and better results.
No business can exist without the sale. Sales are required to ensure the income that in the end pays the salaries and all other expenses. Sales are created by selling actions, marketing actions and most importantly people’s Confirmative Action that affect sales results and company service.