According to the Chartered Institute of Personnel and Development (CIPD), companies should:
– Align human resources, PR and marketing, and be clear on core organisational values
– Find ways to connect with the passive job seeker
– Broker and make use of peer-to-peer relationships
– Use web 2.0 technologies (blogs, web-based communities and social networking sites) to build personalised relationships online.
All of these factors need to be considered in order to capitalise on the growing use of e-recruitment, especially the latter.A survey conducted by Yasni.co.uk found that “32% of Business managers and HR people in Britain have searched for applicants online, using social media websites”.Also, of the 68% of business people who had not searched for applicants’ online, 44% admitted that they probably would in the future.
According to the CIPD, marketers believe that the relationships formed with candidates and jobseekers will be an important factor in success with e-recruitment in the coming years. This is as companies begin to focus on branding and consumer insight in order to build loyalty and grow their businesses using social media.
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