Relationship marketing in this strained economic climate


It seems as if the money or organisation is spending on mass media is just not earning the same return on investment as our one-on-one efforts which yield far greater (and long term) results. It is becoming more difficult to cut through the clutter where everyone is clammering to be seen and heard but when you engage in a scheduled meeting where you get to sell yourself only, your adience is much more receptive. Just a lot slower! Any suggestions?

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