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Top 10 questions to ask yourself before you start a business

Below is an article that I cam across form de Martini. I am usually wary of shiny gurus but this is what he had to say.

If you want to open a powerful new business, read the 10 questions below. If you can answer “yes” to the majority of them, you’re pretty sure of success. “No” answers to three or more questions mean you need to stop, think and spend some time and ink strategising exactly how you’re going to turn the negatives into positives and enhance your chances of success.

The bolded questions are all Dr Demartini’s; the italicised sentences below them are the same questions, just worded slightly differently to get you thinking a little more:

1. Does your business provide a service you value and are inspired to deliver to the world?
Are you proud of your product/service and excited to tell the world about it?

2. Do you value yourself, your vision, your employees and your customer's dominant buying motives?
Are you 100% confident in your own skills, your business vision and the people who’re working with/for you? And are you positive you understand what makes your customers tick?

3. Do you provide your services at fees that offer true fair exchange?
Are your prices realistic; delivering real value at a competitive but fair cost?

4. Do you know how to determine your customer's values and what makes them make decisions?
Any idea what’s important to your customers, what their needs are and what makes them choose one thing over another?

5. Have you developed the art of communication in terms of your customer's highest values?
When you’re marketing yourself to your customers, do those messages plug directly into their needs, wants and interests?

6. Are you setting your business goals congruent to your highest values so as to achieve and build momentum?
Do your personal values puzzle-piece together with the goals you’ve set for your business? If they don’t, it may be a road block to progress/moving forward.

7. Is your life and business vision, model and strategy crystal clear?
Have you taken the time to sit down and think through your goals personally and professionally, and then plotted a realistic, time-specific path to achieve them?

8. Do you have a high value on building wealth and accumulating a fortune?
Are you only in it for the money? Will that objective harm or help your business?

9. Do you know your own business strengths and areas or forms of genius?
What makes you unique from everyone else in your niche and how are you ensuring that genius comes through clearly to others when you’re out in the marketplace?

10. Do you know how to govern your distracting emotions on your way to achieving your business dreams?
Are you too easily steered off course by pessimism or other negative emotions, and do you know how to push past them and focus on being a success?

7,9 and 10 are the ones that I said No to and will work on them!

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Comment by Allan Hoffman on November 2, 2012 at 8:58

Thank you for posting this, very thought inspiring as I am at that point right now in my life where I have to ask these questions, and hopefully answer them

Comment by sylvia hammond on September 10, 2012 at 17:44

Great questions - I like the first one - are you proud of the service?  I wonder - if you deliberately set out to copy someone else's idea and then deliberately try to take their customers - is that a business of which you can be proud?  I suppose it depends upon your value set.


Contributor
Comment by Madivan van der Merwe on September 10, 2012 at 17:31

Great article,

I have asked myself all the questions and played it over and over in my mind.

I know my passion, my drive and what customers want from me as a provider. It is just now to go to action, and find the customers, which normally easily said than done!

Business will always challenges it is how you overcome them that makes or breaks you!!

I know it is time to get it on........... yea knowing it is not doing it!

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