29th May 2012 at 8:09 am #6791
Mentornet received a site visit by Ms Penny van der Byl (I misspelled her surname in previous communications for which I apologise) on Thursday 24 May 2012. Ms van der Byl pointed out to us that the rules for using the SAQA logo on certificates and marketing documents have changed. In the past training providers used the logo as and where they wished and nobody did anything about this. Not any longer – the SAQA name and logo have come to mean a great deal to the entire education and training system and they need to be protected.
The word “SAQA” is part of the trade name of the South African Qualifications Authority and the SAQA logo “Q” is part of their corporate image. In order to provide protection for the identity of the SAQA trademarks and logo, they have been officially lodged with the Registrar of Patents and Trademarks for registration in South Africa. Include in the list of lodged trademarks are the following:
- South Africa Qualifications Authority.
- South African Qualifications Authority together with the Q device.
- National Qualifications Framework.
- National Learners’ Records Database.
It is envisaged that the trademarks will also be registered in those countries which belong to the Southern African Union, viz Botswana, Lesotho, Namibia and Swaziland, as well as Zimbabwe and Mozambique.
The responsibility for the use of the new SAQA logo by accredited providers has been devolved to the ETQAs. All participating and accredited training providers are required to sign a Deed of Adherence with the ETQA where they are accredited before they may use the logo. Such providers are required to bind themselves to the licence agreement between SAQA and the ETQA. Training providers who meet the requirements may use the logo in their advertising materials and other publications such as newsletters, pamphlets, brochures, stationary, business stationary and certificates. The following are the specifications for the use of the SAQA trademarks:
- The logo should be reproduced only from copies of the designer master drawing (in hard copy, electronic media or holograms) available from SAQA. It should be reproduced in a solid, unbroken tone on a solid, unbroken background.
- If enlarged or reduced in size, the relative proportions of each component of the design must remain unchanged.
- The logo can be reproduced in the solid Black or Pantone 072 CVC against white background according to stipulations/proportions available from SAQA.
- The logo may be used in a central position for a symmetrical layout, or offset to one side for an asymmetrical layout. The logo should always be reproduced upright, never at a slant or on a horizontal (should this not be vertical?) position.
- The logo may, if desired, appear more than once in the layout (e.g. it could be used in a series of paragraph headings), but should not be reproduced in more than one size on one page or panel.
- The logo may not be used in conjunction with any element/s that could be interpreted as being part of the logo design.
- It is not permissible to encircle, or partly encircle the logo with lettering.
- The logo may not be used as a substitute for the letter “Q” in SAQA, or as any letter in any other word.
- The logo may not be used to form a repeating pattern or border.
- The usage of the SAQA trademarks and the logo for illegal or inappropriate purposes is prohibited.
- Unauthorised usage of the trademarks by organisations is violations of SAQA policy and would result in SAQA taking any legal steps that are necessary to force the unauthorised usage to desist.
Well, there you have it. Please contact the quality assurance body with which you are accredited, should you have any further queries or should you wish to sign the Deed of Adherence as required by SAQA. I obtained the information that I used in this newsletter from Mr Eddie Brown, SAQA; Ms Margaret Barretto, SAQA; Ms Pumla Mkele, ETDP SETA and Mr Thabani Gula, SAQA.
Dr Hannes Nel, MD Mentornet
29th May 2012 at 9:20 am #6794
Excellent, Hannes – thanks for sharing such a useful contribution, and certainly well done to SAQA for protecting their trade marks – sounds like a good step forward.
29th May 2012 at 10:23 am #6793
Thank you Sylvia. I suppose you and many other people noticed that I mistakenly claim that Mr Thabani Gula works for SAQA. He actually is the acting ETQA Manager of ETDP SETA. Sorry about the slip of the finger. Hannes Nel
3rd June 2012 at 5:01 pm #6792
Hannes, thank you very much for this interesting insight, our company has recently been accredited as a training provider with the MERSETA and I have applied to them for the use of the MERSETA logo as well. The rules as stipulated by SAQA is pretty much the same as the MERSETA. I have submitted my application for the use of the SAQA logo through the MERSETA, as you quite rightly said, and they will take it the rest of the way to the SAQA authorities, I am currently awaiting their reply. I think this process they implemented should actually have been enforced from the beginning.
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