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TZID:Africa/Blantyre
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DTSTART:19700101T000000
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UID:2671568:Event:179313
DTSTAMP:20130620T022546Z
SUMMARY:Social Media Over Breakfast – Business Blogging
DESCRIPTION:Educate, Entertain, Enlighten your business audience throu
 gh your blog and learn how to strategically syndicate your material to
  the rest of your social media feed to reduce your work load and incre
 ase your exposure.\nPurpose of blogging\nBusiness blogging is the corn
 erstone of a well conceived online marketing presence.  It allows you
  to connect with your audience and educate them in a way that you cann
 ot do in 140 characters or just with images.\n \n \nBoth the marketi
 ng strategy of blogging as well as the issue of writing content is cov
 ered.\nTechnicalities\nThe technicalities of putting a blog together a
 s part of a social media strategy, means that much of your online pres
 ence can be automated.  This does not give you the option however, of
  abdicating responsibility for nurturing relationships with those who 
 need to engage with you through this medium.\n \nSkill\nWhile writing
  is a skill that does not come to everyone, there are ways of crafting
  a message for people who do not view themselves as natural writers. 
  Blogging is a tool to communicate and for business and marketing and 
 communication projects, it is now essential.\n \nCourse information\n
 This is an information packed course in 4 hours, with a comprehensive 
 handout containing information, instructions, examples and best practi
 ce advice.  \n \nR950 and credit card facilities are available when
  booking online.  Discounts available  for group bookings or payment
  more than 21 days in advance.\nCourse content\n \n\nWhy we blog\nPer
 suading or educating clients\nEntertaining clients\n\n \n\nThe tools 
 to use to blog\nTechnical issues\nConnecting to the rest of your socia
 l and digital media\nAutomating your posts\nRSS feeds\n\n \n\nOther p
 eoples blog posts\nWho to follow\nEtiquette\n\n \n\nHow to find inspi
 ration for topic ideas\nHow to generate lots of topic ideas\nYour them
 e\nCreating a series or a story\n\n \n\nUsing an Editorial Calendar\n
 Blogging with someone else or a team\nUsing different styles\nUsing di
 fferent media\n\n \n \n \nMore online at http://nichetraining.co.za
 \n\n\nFor more information visit http://www.skills-universe.com/events
 /social-media-over-breakfast-business-blogging-2
DTSTART;TZID=Africa/Blantyre:20120224T000000
DTEND;TZID=Africa/Blantyre:20120224T235900
CATEGORIES:social, media, marketing
LOCATION:Willow Creek Conference centre, Centurion
WEBSITE:
URL:
CONTACT:
ORGANIZER;CN="Monique van Zyl":http://www.skills-universe.com/profile/
 MoniquevanZyl
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 NVid92v0MmIDR/BloggingLogoflat.jpg
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Monique 
 van Zyl":http://www.skills-universe.com/profile/MoniquevanZyl
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