Social Media Marketing Magic

Learn How to use Social Media, eMarketing and online techniques to brand your product, market your business and make sales

About the course

With a well constructed marketing plan that integrates your offline activities with your social media and e-marketing actions, you can create a virtual 24 / 7 online sales situation.

What we cover in the course:

Goals and strategies

1. Clarifying your online purpose and goals – marketing, sales, reputation management, and brand positioning
2. Determining which tools you will use
3. Planning an online marketing strategy that correlates to your offline activities

The Tools and resources

1. Understanding SEO (Search Engine Optimization), SMO (Social Media Optimization) and ORM (Online Reputation Management)
2. Considering the social media options such as Facebook, LinkedIn, Twitter, Blogging, Pintrest and others
3. Exploring additional media such as YouTube and Podcasts
4. Using additional tools such as Google (Plus, Alerts, Reader), Ad Words (both Google and Facebook) and RSS and syndication tools such as Hootsuite, Dlvr.It, Social Oomph and Tweetdeck
5. How to make sales online – Webstores and Affiliate marketing
6. Using an Editorial Calendar to plan your messaging

We also investigate

1. How to use the virtual real estate of your website and social sites, most effectively
2. Leveraging long lost and tentative relationships and fostering valuable connections and networks
3. Creating dialogue with contacts – whether clients, leads or colleagues
4. Using social media for research, learning and development, customer care
5. Finding decision makers
6. How to re-imagine content for the different media
7. How to use press releases in your social media, whether or not they have been used in the press