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DTSTART:19700101T000000
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DTSTAMP:20130523T041933Z
SUMMARY:Social Media Marketing Magic
DESCRIPTION: \nLearn How to use Social Media, eMarketing and online t
 echniques to brand your product, market your business and make sales\n
  \nAbout the course\nWith a well constructed marketing plan that inte
 grates your offline activities with your social media and e-marketing 
 actions, you can create a virtual 24 / 7 online sales situation.\nWhat
  we cover in the course:\n \nGoals and strategies\n\nClarifying your 
 online purpose and goals – marketing, sales, reputation management, 
 and brand positioning\nDetermining which tools you will use\nPlanning 
 an online marketing strategy that correlates to your offline activitie
 s\n\n \nThe Tools and resources\n\nUnderstanding SEO (Search Engine O
 ptimization), SMO (Social Media Optimization) and ORM (Online Reputati
 on Management)\nConsidering the social media options such as Facebook,
  LinkedIn, Twitter, Blogging, Pintrest and others\nExploring additiona
 l media such as YouTube and Podcasts\nUsing additional tools such as G
 oogle (Plus, Alerts, Reader), Ad Words (both Google and Facebook) and 
 RSS and syndication tools such as Hootsuite, Dlvr.It, Social Oomph and
  Tweetdeck\nHow to make sales online – Webstores and Affiliate marke
 ting\nUsing an Editorial Calendar to plan your messaging\n\n \nWe als
 o investigate\n\nHow to use the virtual real estate of your website an
 d social sites, most effectively\nLeveraging long lost and tentative r
 elationships and fostering valuable connections and networks\nCreating
  dialogue with contacts – whether clients, leads or colleagues\nUsin
 g social media for research, learning and development, customer care\n
 Finding decision makers\nHow to re-imagine content for the different m
 edia\nHow to use press releases in your social media, whether or not t
 hey have been used in the press\n\n \nCourse info\n \n\nThis is a fu
 ll day course (lunch is provided) from 9 am to 4 pm.\nPlease bring you
 r laptop and internet connection.\nThe course costs 2,450 and a 10% di
 scount is offered for 3 or more people from the same organization.\nPu
 blic courses are held in Gauteng, KZN and Cape Town and in-house cours
 es are available on request.\nThe benefit of providing for an in-house
  course for Social Media Marketing Magic is that you will be able to h
 ave the session focus on your business and industry, have valuable con
 versations and make decisions within your team and allocate and obtain
  agreement to social media responsibilities in a group session.\n\n \
 nWhat is provided\n \n\nA workbook with comprehensive notes\nAn elect
 ronic editorial calendar\nA CD with additional information\nCourse att
 endance certificate\n\n \nAbout the Presenter\n \nCharlotte Kemp is 
 an avid social media fan, and has presented numerous talks and trainin
 g sessions on various elements of social media. She has presented to d
 elegates in companies such as Old Mutual, Celestis, Telkom, CSIR and N
 edbank.  She owns Niche Training and in association with Social Media
  Solutions, has worked on numerous social media accounts for clients i
 n the fields of finance, retail, B2B, marketing, non-profit, accommoda
 tion and small owner-operated businesses and solo-preneurs. \n\nFor m
 ore information visit http://www.skills-universe.com/events/social-med
 ia-marketing-magic-3
DTSTART;TZID=Africa/Blantyre:20130212T000000
DTEND;TZID=Africa/Blantyre:20130212T235900
CATEGORIES:social, media, marketing
LOCATION:Auberge Therese
WEBSITE:
URL:
CONTACT:0824919252
ORGANIZER:Charlotte Kemp
ATTACH;FMTTYPE="image/jpeg":
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Monique 
 van Zyl":http://www.skills-universe.com/profile/MoniquevanZyl
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