We will cover

Imagine being able to market to 1,000s of people without leaving your office, where the cost of an advert is cents instead of tens of thousands of Rands, and where you control the tone and content without having to wait for advertising agencies.  That is what social media marketing affords you, whether you are a solo entrepreneur or a larger organization.

This 4 hour session starts over breakfast and introduces social media and the main strategies for communicating your marketing message to your audience.  Comprehensive notes will be provided to ensure that you can take home these strategies and work them into your business marketing plan.

Goals and strategies

• Using an Editorial Calendar to plan your messaging
• Using Google Alerts to see how effectively you are achieving your goals
• Online Networking and Building your reputation
• Using Hootsuite to post to multiple sites simultaneously

Blogs and websites as foundations

Why the Blog is the cornerstone of a social media campaign

• Have the power to promote your brand or cause
• Educating your clients
• Be generous with information – it indicates that you have so much more besides
• Be 'findable' by search engines
• Draw out a dialogue with clients
• Finding topics to write about

Who are you?
Using Facebook, Linked In, and Twitter for two purposes:

• So that Google can find you
• To build community with your tribe of followers
• Whether to brand yourself or your business

We also discuss:

• Creating personal name recognition
• Building your reputation and establishing credibility
• Leveraging long lost and tentative relationships
• Finding decision makers
• Creating valuable connections and networks
• Should you be branding you or your business?

Bonus track

• A very brief look at applications like YouTube, Podcasts and Hootsuite
• Provide the same information in different media to meet different needs
• Using Google Reader to read and learn from other people’s blogs
• A list of definitions are provided to assist you
• A list of good blog posts and other social media sites are provided as options to follow
• How to use press releases in your social media, whether or not they have been used in the press
• A social media landscape and background is provided to explain how it all comes together

The course costs R950 and discounts apply for either multiple bookings or early payment.

R950 and credit card facilities are available when booking online.  (Includes breakfast)

Testimonial: I attended Charlotte Kemp’s Social media course recently and I am now an active social media participant thanks to her. Charlotte gave me the tools to go from the knowing to doing of social media. She is hugely passionate & knowledgeable about her subject. Thanks Charlotte! ~ Helen Nicholson, Networking Guru

More online at http://nichetraining.co.za/web/social-media-marketing-101/

Date: 16 August 2012

Abbadale B&B

1 Keurboom Road

Newlands

Cape Town