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TZID:Africa/Blantyre
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DTSTART:19700101T000000
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DTSTAMP:20130520T001639Z
SUMMARY:Leveraging LinkedIn
DESCRIPTION:LinkedIn is the essential business networking tool for pro
 fessionals and sales executives and anyone wanting a more distinguishe
 d online presence.  It is highly respected internationally for busine
 ss marketing and almost essential for career advancement in overseas F
 ortune 500 companies. \n \nAbout the Course\n \nThis course is a ha
 nds-on practical workshop where delegates will work on their own profi
 les and update them.  It is intended to demonstrate how LinkedIn is u
 seful for not only marketing and sales but also for research, customer
  support and retention, branding and personal and career development.\
 n \nCourse Outline\n\n1.       Your Profile\nHow to use the Pro
 file features to demonstrate your expertise and experience\nThe use of
  key words in various places on LinkedIn to improve your SEO (Search E
 ngine Optimisation) and SMO (Social Media Optimization) goals.\nHow to
  integrate your other social sites into LinkedIn\nThe difference betwe
 en your personal and business brands\n2.       Your Connections\
 nHow to support your connections and suppliers in a spirit of generosi
 ty\nHow to request and give receive recommendations and referrals\nHow
  to find strategic connections to grow your business or to reach speci
 fic prospects\nHow to research and create a relationship with prospect
 s before pitching\nHow to manage, tag and effectively communicate with
  multiple connections\nHow to make connections or communicate with peo
 ple 2 or 3 degrees away\n3.       Groups and Answers\nHow to use
  these features to build your personal an company brand\nHow to do res
 earch for you own business\nHow to grow and develop personally through
  these groups\nHow to connect to groups with a vertical or horizontal 
 reach\nHow to use Answers to develop your Expert status\n4.     Â
   Company Pages\nThe new features, including cover images and status u
 pdates\nHow to keep contact with company clients who are connected to 
 individual staff\n5.       Awesome Applications\nBe generous wit
 h Box.net\nDemonstrate your skill or expertise with Slide Share\nInvit
 e people to Events\nGet mobile\n\n\n\n\n\n\n\n\n\n\n\n        
                \nOutcomes\n \nBy the end of the worksh
 op, each delegate would have completed the following:\n\nUpdated their
  personal profile, and perhaps even added a photo\n\n \n\nMade new co
 nnections within the group present\nSought out new strategic connectio
 ns in terms of prospects or leads in their own industry\nRequested a r
 ecommendation\nJoined a group\nAnswered or Posted a Question\nCreated 
 a Slide Share account\n\n \n \n\nFor more information visit http://w
 ww.skills-universe.com/events/leveraging-linkedin
DTSTART;TZID=Africa/Blantyre:20130213T000000
DTEND;TZID=Africa/Blantyre:20130213T235900
CATEGORIES:social, media, marketing
LOCATION:Auberge Therese
WEBSITE:
URL:
CONTACT:0824919252
ORGANIZER:Charlotte Kemp
ATTACH;FMTTYPE="image/jpeg":
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Monique 
 van Zyl":http://www.skills-universe.com/profile/MoniquevanZyl
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