Leveraging LinkedIn

LinkedIn is the essential business networking tool for professionals and sales executives and anyone wanting a more distinguished online presence.  It is highly respected internationally for business marketing and almost essential for career advancement in overseas Fortune 500 companies. 

About the Course

This course is a hands-on practical workshop where delegates will work on their own profiles and update them.  It is intended to demonstrate how LinkedIn is useful for not only marketing and sales but also for research, customer support and retention, branding and personal and career development.

Course Outline

1. 1.       Your Profile
   1. How to use the Profile features to demonstrate your expertise and experience
   2. The use of key words in various places on LinkedIn to improve your SEO (Search Engine Optimisation) and SMO (Social Media Optimization) goals.
   3. How to integrate your other social sites into LinkedIn
   4. The difference between your personal and business brands
   5. 2.       Your Connections
      1. How to support your connections and suppliers in a spirit of generosity
      2. How to request and give receive recommendations and referrals
      3. How to find strategic connections to grow your business or to reach specific prospects
      4. How to research and create a relationship with prospects before pitching
      5. How to manage, tag and effectively communicate with multiple connections
      6. How to make connections or communicate with people 2 or 3 degrees away
      7. 3.       Groups and Answers
         1. How to use these features to build your personal an company brand
         2. How to do research for you own business
         3. How to grow and develop personally through these groups
         4. How to connect to groups with a vertical or horizontal reach
         5. How to use Answers to develop your Expert status
         6. 4.       Company Pages
            1. The new features, including cover images and status updates
            2. How to keep contact with company clients who are connected to individual staff
            3. 5.       Awesome Applications
               1. Be generous with Box.net
               2. Demonstrate your skill or expertise with Slide Share
               3. Invite people to Events
               4. Get mobile

Outcomes

By the end of the workshop, each delegate would have completed the following:

1. Updated their personal profile, and perhaps even added a photo

1. Made new connections within the group present
2. Sought out new strategic connections in terms of prospects or leads in their own industry
3. Requested a recommendation
4. Joined a group
5. Answered or Posted a Question
6. Created a Slide Share account